Thursday, August 02, 2012

Taiwan Times news story

Taiwanese bubble tea shop to enter the Indian market

Staff writer, with CNA, NEW DELHI

La Kaffa International chairman Henry Wang, left, smiles during the announcement on Wednesday of the first outlet in New Delhi, India, of a tea shop chain jointly run by La Kaffa’s Chatime and Indian brand Alchemist. The official opening of the outlet, which will introduce Taiwanese bubble tea to India, is tomorrow.
Photo: CNA

Chatime (日出茶太), a Taiwanese bubble tea shop, is scheduled to open its first Indian outlet in New Delhi tomorrow, tapping into the younger-generation market by offering the Taiwanese specialty beverage also known as pearl milk tea.

After opening its first outlet at the Metropolis shopping center, Chatime plans to set up another one in Gurgaon, about 30km south of the capital, in the near future.

Chatime, which operates more than 750 outlets in about 50 cities in 15 countries around the world, including the US, Australia, China, Singapore, Philippines, Indonesia and Malaysia, said it was aiming to open a total of 150 outlets in India over the next five years.


Henry Wang (王耀輝), chairman of La Kaffa International Co (六角國際), which owns Chatime, told reporters in New Delhi on Wednesday that with India’s long history of tea drinking, it offers great potential for growth of new tea drinks like bubble tea, adding that Chatime is targeting the 15-to-30 age group.


He said Chatime also looked forward to bringing bubble tea to the Middle East in the future.

Representative to India Philip Ong (翁文祺) told a news conference that he was delighted to see bubble tea finally getting a presence in the fast-growing South Asian country.


Ong said Chatime is the first Taiwanese investor from the service sector to make inroads into India, a move that has turned a new page in business ties between the two countries.

India-based Alchemist Group, which serves as the agent for Chatime’s tea products, said all of the tea and other ingredients for Chatime’s Indian outlets would be imported directly from Taiwan.

Wang said although India was suffering widespread power outages, it had affected the manufacturing sector more than the service industry

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