Tea and Bicycle Racing.

A few years back my office was next door to “Celestial Seasonings."
Only if you lived in or around Boulder, could see how this came about.
In Boulder there are "Car lanes" on the Bike Roads...(this one for Heather)



It Started as the “Red Zinger Classic” .. later the Coors Classic.
Starting in 1975 as a brainstorm at the Boulder, Colorado, Celestial Seasonings herb tea company.
President Mo Siegel and staff concocted a bike race that might draw attention to cycling as a sport and a healthy lifestyle—good for people and the environment, while setting a new bar in American sports promotion.

The Red Zinger Classic came to life with the richest prize-list ever in US cycling!
In 1980, Siegel sold the race to Michael Aisner for $1, then doing PR for the event, and handed beer mogul Peter Coors the sponsorship baton—

The "Coors International Bicycle Classic" was born. The race grew into a national event, with: network TV, a Warner Bros movie, stages in Wyoming, California, Nevada, and one year navigated a bubbling volcano on Hawaii's Big Island.

Great painting: Cup of Red Zinger by: Carol Marine of: Austin, Texas
Final Podium 1986 Bernard Hinault and Jeanie Longo