Saturday, April 17, 2010

NAAFI tea goes on sale to civilians for first time

This news headline sparked a few memories .. my first up close and in person encounter with NAAFI tea was when stationed at RAF West Raynham, Bomber Command and home to the Bloodhound Guided Missile. (long since closed) A desolate location  if ever there was one .. a very long walk to the nearest Pub .. there in lies many stories .. but I digress

For nearly 90 years it has been the exclusive brew of Britain’s armed forces.

 DOD tea

But from today civilians will be able to enjoy a cup of NAAFI tea as it goes on sale in stores across Britain.   NAAFI, the Navy, Army and Air Force Institutes, has agreed to allow the coveted beverage to be sold in branches of Spar, the convenience store. DOB teapic

The move is the first time in NAAFI’s history that one of its brands has been extended to a high street retailer.

Its NAAFI Break tea, which has been served to British service personnel since 1921, is said to differ from the average cuppa due to its “premium quality blend that gives a rich, strong taste and a real military flavour”.

It will be available from 80 branches of the supermarket chain and 50p from every box will be donated to the charity Help for Heroes, which helps injured service personnel.

The tea will feature retro-style packaging and will be followed later in the year by a range of memorabilia to mark the 90th anniversary of NAAFI.

NAAFI chief executive Reg Curtis said: "Our famous NAAFI tea has been the beverage of choice for the British Armed Forces since 1921 and we are delighted to work with Spar to ensure it is widely available for everyone to enjoy for the first time in our history."

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